Press Releases and Social Media – The New Rules by David Meerman Scott

David Meerman Scott has updated the wildly successful publication “New rules of PR“, which acts as the guiding light for the new age PR professional to take advantage of the ‘direct to consumer press releases’ and Web 2.0 concepts.

Social media such as blogs, podcasts, wikis and message boards can play an important role in the dissemination of your news and company developments and if you can make your consumer aware of these developments, you can easily expect better branding and higher traffic to your site, thereby improving the results from your web site in all fields.

This is a must read for anyone interested in using press releases and blogs for their site promotion. To download Scott’s e-book, “The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly” (second edition), please go to