Localize Your Press Releases For More Exposure

If you are a business primarily serving a specific geographical region, you should include mention of the city/town and the state, even ZIP in your press release quite prominently. This will help attract the local media, both print and online varieties, who are hungry for good stories related to their territories.

If you get a mention in a local publication, that can do wonders to your promotion efforts. Read more details on this PRleap note about localized press releases.