A great way to get lots of traffic and build a nice list is to run a contest on your site with an attractive prize. Make it easy to participate and make the prize relevant to the needs of the prospects. See this interesting case study here:
Safestyle UK is running a contest for fans and followers of Leeds United Football Club. They are inviting all the people who own their home to participate in the contest for a £5,000 Window and Door Make Over. The intending participants don’t have to write any slogans to do any crazy things. Just fill up a form and participate.
You should be able to pick up some great ideas from this to run your next lead generation campaign. And don’t forget to announce this through a press release. 🙂