This helped me get in the Google News within about 10 minutes of the release going live. Same for Yahoo news. Within a few hours, Google spider, the Googlebot was there on my site reading my web pages and preparing for indexing them. Ditto for the MSN bot and the Ask spider.
The nominal contribution that you make to the release agency gives a nice Return on Investment. Check out the press release here – specially notice how I put a quote by Gary to improve the quality of the release.
Next: I am going to release this on the other PR sites so that I can get even more exposure.