Press Release Or Sales Letter?

“Shall I write a fact-rich, impersonal, third party press release or squeeze in some ‘hold them by the jaw’ emotional copy?” is the question I have always pondered over. While the traditional press releases you send to the editors have to be the first type, your releases written for the online press release sites like PRWEB can definitely include some hard-core sales message that appeal to the emotions and stoke the reader’s urge to check out your product or service.

These sites are much more forgiving (read encouraging) about the content and while hype should really be avoided, they do not mind if the copy appeals to the heart more than the brain. This was evident from the post by Mark Alan Effinger on the PRWEB blog.