Persuasion is an important component of every communication. What happens when you build in strong persuasion architecture in your press releases? Your press releases will become turbo-charged, for sure.

PRWEB, the always-innovating online visibility company has tied up with Bryan Eisenberg, Jeffrey Eisenberg and John Quarto-vonTivadar, authors of Waiting For You Cat To Bark, to work on Persuation Architecture in Press Releases (PAPR). The introduction of these tools and techniques will definitely make your press releases more powerful and persuasive, better geared to add to your bottomline.

Stay tuned!

I have mentioned earlier that issuing online press releases can get you many more one-way incoming links that will improve your search engine rankings too.

We just released a smart way to check your backlinks on several popular search engines at once. Visit www.IMscripts.com/prlinks/ to get a consolidated report of your backlinks, number of pages indexed and even the Google Pagerank.

There is an option to request that this report be automatically sent to you every week. Go try it - you will save a lot of research time.

“Shall I write a fact-rich, impersonal, third party press release or squeeze in some ‘hold them by the jaw’ emotional copy?” is the question I have always pondered over. While the traditional press releases you send to the editors have to be the first type, your releases written for the online press release sites like PRWEB can definitely include some hard-core sales message that appeal to the emotions and stoke the reader’s urge to check out your product or service.

These sites are much more forgiving (read encouraging) about the content and while hype should really be avoided, they do not mind if the copy appeals to the heart more than the brain. This was evident from the post by Mark Alan Effinger on the PRWEB blog.

PRWEB, the online visibility company which brought ‘direct-to-consumer’ news releases to mainstream has released some stats in support of the concept that issuing online press releases can deliver your news to a large number of eager bloggers who will spread your news like wildfire if they happen to find it of value.

Well I agree. I have noticed readership of my recent news releases has crossed 200,000 several times - for a contribution of a meagre $100. In addition, I have picked up several one-way incoming links from the sites who have reproduced these news. Cool bang for the buck, I say!

When you are having a major product launch and want to keep the buzz on, you should keep issuing press releases at regular intervals. You can discuss different aspects of your product, how it affects a particular group of users and like.

Here are 2 examples of follow up press releases -

1. This press release discusses new features of WordSiteBuilder, a word cloud site building software. We issued a release announcing the software and then followed it up to talk about the new features.

2. This superb book on persuation achitecture was announced here and follow up press releases here, here and here, are covering various angles that the book covers.

I recently issued an online press release announcing a new software that we have released, called Word Site Builder, for creating unlimited number of word cloud sites like 500words.com and 97tags.com. This scored 5/5 on the editorial score indicating a very high quality release and you will like to study this and apply some ideas to your own release.

Recently PRWEB has been moving so fast that I am afraid, I will have to change the title of this blog to Secrets of PRWEB soon They have adopted the tagging phenomenon completely integrating Technorati tags and including a complete tagging system of their own.

I have telling my close friends and clients that year 2006 belongs to press releases, social bookmarking (tagging) and blogs (and of course rich media and web2.0 based rich internet applications). Now that PRWEB has introduced a marriage of press releases and tagging, my assumption has been validated.

Here is my strategy for getting a nice push in your traffic levels–

1. Issue an online press release at PRWEB and specify relevant Technorati tags.

2. Refer to this release on your blog and trackback to the release.

3. If you have announced a new technology or a major development in your field, submit the story to the major social bookmarking sites like delicious, digg, reddit and furl.

Ok - I think I have found one more feature that was recently introduced and let me tell you, this is a really useful one. The Inbox feature in the PRWEB management console enables the PRWEB team to communicate important information and tips about your press releases and account to you.

They could have sent a very vital news to you about your usage of their system. So don’t forget to look in the left column for the Inbox, every time you login. I just received a mail from them that has made a big impact on me

A suggestion to the PRWEB team - I have no way of getting back on the points raised in your email. Please introduce a reply feature also.

When you are just starting out or on a low budget, you might consider issuing some free press releases. There are several sites that accept free press releases. Check these out –

1. PRWEB accepts free submission but it really shines when you can donate some money ($10 for starters, $40 for a decent release). Well worth the money!

2. I-newswire offers free submision (they show Adsense ads on the page) as well as paid submission ($25 fee, allow to display your logo, remove ads).

3. Press Release Monkey had a nice system of press release submission that they will approve and make live. Almost all decent press releases were approved. however someone hacked their site and destroyed all the files. They might have come back by the time you read this and also started a paid submission service. Check out!

4. Pressbox UK - accepts submissions from UK mainly but I have successfully submitted some US based releases also. Accepts only good quality releases.

5. Free Press Release.com - I don’t like the interface; it’s very busy and clumsy. They have a FREE and a premier option. Very cheap. try this.

6. Press Release Spider - Easy submission.

7. OpenPR is decent. Use it because it is FREE.

8. Express Press release is also simple to use. Go for it.

There are several sites that accept free submissions. I have given details of some that I personally use and find decent. If you have any that you highly recommend, let me know and I will happily include those also.

Safestyle UK came out with a nice press release on PRWEB recently. This got very good exposure and results because they had included some key elements in the release. You should so well to study this release and implement these elements in your releases also.

1. This release relates to a celebrity, Cheryl Baker endorsing Safestyle products. The release talks abour Cheryl mainly and only slips in the Safestyle brand and its products at a few places. People do not want to read your sales letter, they want to know more about what the celebrity is doing.

2. There are some nice photos of Cheryl thrown in. This adds to the visual appeal and makes the news prominent. Again Safestyle and the products slip in casually.

3. You must always include quotes from your company bosses and outside people like customers. This adds personality to the news and allows you to include a bit of sales pitch also by way of asserting your key advantages.

4. Include contact information so that the interested newspeople may contact you for more details if they want to cover the story in their publications.

5. Include some links to your website (if possible with keyword rich link text) so that the news people can gather more details and the customers can check out your products.