7 March, 2007

Lee Odden Explains How Press Releases Can Be Used For Marketing

Lee Odden has written an interesting post about using press releases for marketing your wares. I have been using press releases regularly for creating a buzz, announcing new products or services and getting strong incoming links to improve the organic search rankings. The article by Lee talks about improving your results by applying some specific techniques. Good read!

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24 February, 2007

PRWEB Revamps The User Interface And Announces Full Service News Releases

PRWeb.com has recently revamped its user interface (for those who submit news releases through them) and has switched to a much cleaner look in contrast to the bright and bold look, it had earlier.

At the same time, they also added a podcast streaming player to the public page (available to the general Internet audience), so you don’t have to download and then play the podcasts.
PRweb has also introduced a full service option for those who feel intimated by the release submission process. This costs $100 extra over the regular package and should come in handy for business owners who want to take advantage of this potent medium but do not, because they avoid getting their feet wet.

While appreciating the move overall, I do feel that the changes were done hurriedly without undergoing a good user testing cycle.

Take the landing page that appears just after login, for example.

  • There were a large number of options in multiple lines and places that have been fairly well consolidated. However there is no easy way to reach the management console that lists all the releases I have issued. The Consoles drop-down at the top is missing the most important one, the PRweb Console.
  • The bulk of the content area on the page is taken up by announcements and notices section. I vote for being able to see my earlier releases just after I login, so that I can quickly check their stats without any further keypresses and clicks.
  • I feel that a line like “Hello Arun Agrawal” at the top comes in very handy to the people who manage multiple accounts, as a quick reminder of the account that they are logged in.
  • The logo at the top-left takes me to the public PRWeb site – while logged in, I will like this to take me to the home page of the console section. There was a “Home” button earlier that would take me to the ‘console home’; it is gone.

Overall the cleaner look should make the users happy. I am sure more improvements and enhancements are on the way from the ever-active development team.

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21 February, 2007

Press Releases to Announce Company Developments

A smart company likes to stay in news and it is not quite difficult to do that. One of the ways is to issue press releases when there are notable developments in the company.

Windowstyle, the manufacturing arm of Style Group UK recently upgraded its facilities by investing a large sum of money and announced this to the world with this press release -
£500,000 Revamp Secures 130 More Jobs For Windowstyle.

Similarly Safestyle UK, which appointed Leeds United chairman, Ken Bates, for the multi-million pound 2007 marketing campaigns, they announced this through a press release – Ken Bates Signs Up For 2007 Safestyle TV Campaign.

Regular announcements like this keep the company in the news and when the customers need the products they manufacture / market, this company’s name will be the first they will recall.

What is a recent big development in your company that you can announce to the world?

Filed under Blog, Case Studies, Press release samples by

10 February, 2007

Dan Lok Reports Press Release Success

Dan Lok, a reputed marketer and web site conversion expert, has reported that he issued a press release recently and received very good success. He quoted some statistics:

This press release was done at an investment of $80 on PRweb.com and after 30 days has resulted in:

* 21,439 page views of the release on PRweb.com

* 406 estimated pick-ups

* 59 one-way incoming links to the site

He has attributed the success of this campaign to the ideas covered in the Press Release fire ebook by Brad Callen. This is a useful guide and you can pick up some very good ideas as well as free press release sites. Check it out!

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8 February, 2007

Page 1 of Google With a Press Release

Russell Brunson just posted this on his website:

“How A Simple One Page Press Release Helped Me Get To Page 1 For The Keyword “Internet Marketing” And Helped Put Me On TV!!!”

I have been silently getting my clients page 1 rankings, even #1 ranking on pretty competitive terms with press releases – however coming from a respected marketer like Russell, this is a nice confirmation of my findings.

Happy about your success, Russell :)

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25 January, 2007

Publicity Without Press Releases In The Age of Web 2.0

Chris Anderson, the author of The Long Tail has recently put a nice note about getting publicity without press releases in the age of Web 2.0 and PR 2.0. He articulates the hustling that goes in the process of getting mentions and backlinks from other bloggers, which is the secret of publicity in the age of hyperactive social media.

Get the full post about publicity without press releases here.

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19 January, 2007

Press Releases and Social Media – The New Rules by David Meerman Scott

David Meerman Scott has updated the wildly successful publication “New rules of PR“, which acts as the guiding light for the new age PR professional to take advantage of the ‘direct to consumer press releases’ and Web 2.0 concepts.

Social media such as blogs, podcasts, wikis and message boards can play an important role in the dissemination of your news and company developments and if you can make your consumer aware of these developments, you can easily expect better branding and higher traffic to your site, thereby improving the results from your web site in all fields.

This is a must read for anyone interested in using press releases and blogs for their site promotion. To download Scott’s e-book, “The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly” (second edition), please go to http://301url.com/NewRulesofPR.

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8 January, 2007

Localize Your Press Releases For More Exposure

If you are a business primarily serving a specific geographical region, you should include mention of the city/town and the state, even ZIP in your press release quite prominently. This will help attract the local media, both print and online varieties, who are hungry for good stories related to their territories.

If you get a mention in a local publication, that can do wonders to your promotion efforts. Read more details on this PRleap note about localized press releases.

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4 January, 2007

Press Release Gets Web Site In The Top 10 on Google

We recently helped a new Outsourcing portal create a buzz about their site with a press release and are glad to inform you that the site hit the coveted top 10 on Google on their prime keywords – “outsourcing portal“. This site also got top 20 rankings on several other important keywords as reported by this post on their blog – The Power of Press Releases in your SEO Campaigns.
This is another proof that well written press releases and well planned press release campaigns can seriously benefit your SEO campaigns at a terrific value per dollar.

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14 December, 2006

PRWEB Kills Free Podcast Interview Option

PRWEB, the leading online news release submission and distribution portal is raising the bar again. It has announced the upcoming demise of free podcasts (available with news releases contributions of $200 and above) in a mail to its users.

You might know that PRWEB allowed a free podcast of 3-5 minutes wherein a PRWEB staff interviewed the contact person for the press releases and then, they would distribute this interview through iTunes and several other online podcast directories.

Now, starting December 18th, this option will not be available anymore. They have introduced an additional fee of $100 for each podcast of 3-5 minutes duration. The mail does not clarify whether this option will be available at every contribution level or only for $200 and above.

As an incentive to offset the new charge, here is what they are offering:

You may upload images to be used in the promotion and circulation of your interview. We will continue to distribute and promote your podcast interview through our existing podcast distribution channels.

They are also introducing a new option of 10-20 minute detailed interview at $200 over the press release contribution.

For those low on budget and not interested to shell out extra money, PRWEB will resume a self-service podcast where you upload your podcast (under 10 MB, so must be very compressed or really short) from January 1st 2007. Thus they have not killed the free podcast but the free podcast interview.
PRWEB also does not want to be left behind in the online video phenomenon sweeping the Internet. See this:

Starting January 1, 2007, PRWeb Podcast will also be offering a premium motioncast service for $250 in addition to a press release that will include a motioncast in addition to the three to five minute podcast. Melding your photos, videos, and fireside chat interview into a video, this motioncast will be tagged and uploaded to popular video sites such as YouTube.com, MySpace.com, Google Video, and Yahoo Video.

In essence, there will be powerful services to give you cool exposure but you have to make much larger investments overall. In any case, the investments for top or near top ranking on any day has been steadily going up and is above $600 on most days.

What do you say to this trend?

Update: Joe Beaulaurier (in a comment) pointed out that my post might give an indication that one needs to spend $600 and above to get on PRWeb. What I really mean is that you need to spend $600 and above for getting your press release in the first few results on the PRWeb home page on any single day. If you can afford this, it can get you much higher exposure to your release. Of course, you can issue a release through PRWeb for as low as $10.

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