• Who uses online press releases?
• Shall I post an online news release?
• Does it justify the cost?

An online press release is an announcement of some event happening, some award you got or practically new new development. This wholesale sunglasses dealer and sheepskin slippers store use press releases to announce their new online stores. Safestyle UK announced the winner of their lucky draw here. You may have been awarded some certification or received an approval and a news release can tell this to the world. May be you have launched a new product? May be you are attending an exhibition? There are no limits on the topics you can issue press releases for.

While the news releases used to be targeted to the press earlier, the trend nowadays is to address the general public directly. When the search engines like Google News pick up your release, you can get a wide exposure. Who knows you may catch the fancy of some reporters and get covered in their publications. In any case, several blog and site owners reproduce releases concerning their subject and working field, thereby resulting in a one-way incoming link to your site.

While sites like PRWEB charge you a decent sum (worth the investment though), you can also issue a press release for cheap or zero price at several sites. However the response rate for the FREE press release sites is much lower and you may be happy concentrating fully on 1-2 paid sites only.

If you have a blog, you can use their service to convert your blog as well. The best part is, your URL does not change. The software automatically identifies the access device and delivers the appropriate model.

You may change your target audience after you hear it

We are going to announce a cool contest for online press releases that will be very simple to participate in. Just tell us about a recent press release of yours and why you think it should be selected as a winner.

We are planning to offer 10 prizes worth $200 each. So stay tuned and watch this space. You can subscribe to the update notification list (right column form) and be the first to learn about the details of the contest when these are released.

Happy promotion!

To test this, I tried to blog about the release announcing this facility itself. However the first thing I noticed is that you can blog about a release only if you have a PRWEB account. This will severely limit the number of people who will blog about your releases.

I really wanted to take this through its paces, so I logged in my account, went to the release again and clicked on the BlogThis link in the right column. This brought up a dialog box asking me for the type of my blog (Blogger, Wordpress and a few other types are supported as of now) and then asked me the log in details for the blog software. So far, so good.

Now the editing box that came up was very elementary with no auto-save and when I tried to move the box away so that I could refer to the original release for quotes, I could not move it out of the screen (the box seems to have been done with DHTML or something similar). At this point, I clicked on something and lost my half-done post

I commend the PRWEB team on a nice initiative but I am more comfortable with my feature-rich visual editor with auto-save. That’s how I drafted this post. However if you have a blog and a PRweb account, you should definitely try to make a blog post about one of the press releases and check this out.

Windowstyle, the manufacturing arm of Style Group UK recently upgraded its facilities by investing a large sum of money and announced this to the world with this press release -
£500,000 Revamp Secures 130 More Jobs For Windowstyle.

Similarly Safestyle UK, which appointed Leeds United chairman, Ken Bates, for the multi-million pound 2007 marketing campaigns, they announced this through a press release – Ken Bates Signs Up For 2007 Safestyle TV Campaign.

Regular announcements like this keep the company in the news and when the customers need the products they manufacture / market, this company’s name will be the first they will recall.

What is a recent big development in your company that you can announce to the world?

This press release was done at an investment of $80 on PRweb.com and after 30 days has resulted in:

* 21,439 page views of the release on PRweb.com

* 406 estimated pick-ups

* 59 one-way incoming links to the site

He has attributed the success of this campaign to the ideas covered in the Press Release fire ebook by Brad Callen. This is a useful guide and you can pick up some very good ideas as well as free press release sites. Check it out!

“How A Simple One Page Press Release Helped Me Get To Page 1 For The Keyword “Internet Marketing” And Helped Put Me On TV!!!”

I have been silently getting my clients page 1 rankings, even #1 ranking on pretty competitive terms with press releases – however coming from a respected marketer like Russell, this is a nice confirmation of my findings.

Happy about your success, Russell

Get the full post about publicity without press releases here.