Press Release Tip: Vary the Content

Here is a vital press release tip – vary the content. Let me explain…

You must be aware of the duplicate content problem that arises online. When you submit your release to multiple online press release sites like PRWEB, all these sites will have the same content when your release is published and Google will possibly give a decent weight to the one on the more popular site and discount the others.

If you want each instance of the release to get good weightage and possibly pass on a good credit to your main site, you should create a different version of your press release for each site. I can understand this is not easy but you should at least have 2-3 variations that you can submit to the sites.

Same way, you must submit to the PR sites in a priority order – submit to the most popular site first and then once it goes live, submit to the next one and like. If you don’t want to wait that long, you should at least give some gap before you go live with the next site. This will also ensure that the buzz you create with your release sustains for a longer time.