25 January, 2007
Publicity Without Press Releases In The Age of Web 2.0
Chris Anderson, the author of The Long Tail has recently put a nice note about getting publicity without press releases in the age of Web 2.0 and PR 2.0. He articulates the hustling that goes in the process of getting mentions and backlinks from other bloggers, which is the secret of publicity in the age of hyperactive social media.
Get the full post about publicity without press releases here.