14 July, 2006

Press Release To Keep The Buzz On

When you are having a major product launch and want to keep the buzz on, you should keep issuing press releases at regular intervals. You can discuss different aspects of your product, how it affects a particular group of users and like.

Here are 2 examples of follow up press releases –

1. This press release discusses new features of WordSiteBuilder, a word cloud site building software. We issued a release announcing the software and then followed it up to talk about the new features.

2. This superb book on persuation achitecture was announced here and follow up press releases here, here and here, are covering various angles that the book covers.

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